About Us

The Viola Elevate Group represents the industry’s premier brands of foodservice equipment and supplies across New England.

Meet the Team

Viola Group and Elevate Foodservice Group (Elevate FSG) announced a strategic merger effective January 1, 2026. The combined organization, The Viola Elevate Group, will continue serving the MAFSI Region 1 territory, bringing together Elevate FSG’s cutting-edge technology and forward-looking approach with Viola Group’s 35+ years of industry legacy and trusted relationships to deliver enhanced solutions for end users, consultants, and dealers.

Great people are what make a great company! We take pride in our growing team of foodservice professionals and are always looking for the next right fit. Interested? Let’s talk!

David Viola

Managing Partner

Mitch Marcotte

Managing Partner

Rosina Boyd

General Manager

Samantha Goins

Inside Sales

Dawn Anderson

Inside Sales

Pamela Hirst

Inside Sales

Jillian Rocco

Regional Sales Manager

Mike Jarvis

Regional Sales Manager

Keith White

Regional Sales Manager

Pam Welch

Accounting

Tiffany Schmitt

Sales & Marketing Manager

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Our Mission

The Viola Elevate Group’s mission is to provide unparalleled professional support and expertise to the foodservice supply chain and channel partners. We bring solutions to operators from innovations in tabletop for front of house to new equipment and designs in the back of house.

We only represent the finest manufacturers in the business – and take pride in our selective approach to our partnerships. We look for businesses that match our company’s values of high integrity, a passion for food service and of course, having fun!

Awards & Recognition

Irinox Sales Achievement Award

2 Years in a Row: 2022 & 2023

2020 FER Young Lion Award

Mitch Marcotte

“I love the opportunity to give back to the industry and invest in improving the rep function and how we go to market.” – Mitch Marcotte

Learn More

Rep of the Year 2020: Boston Showcase

Elevate Foodservice Group was awarded Boston Showcase Company’s Rep of the Year Award. The 2020 award was determined by Boston Showcase employees who vote on the award.